B.O.C brings the AI cockpit system to all branches nationwide

July 24, 2019, Kassel | Hamburg
New sales partnership with BIKE & OUTDOOR COMPANY GmbH & Co brings the AI cockpit system to all branches nationwide



SMINNO and the BIKE & OUTDOOR COMPANY GmbH & Co. are revolutionizing the future of digital biking and taking networked mobility to a whole new level. The companies share the same passion for innovation and technology for the two-wheeler industry. The Kassel start-up SMINNO develops intelligent assistance systems for mobile everyday life with smartphones and is now bringing its AI cockpit system for two-wheelers to 33 specialist shops nationwide.

With a total of 33 B.O.C. and Bikemax branches, BIKE & OUTDOOR COMPANY GmbH & Co. KG operates the largest bicycle branch network in Germany. Since it was founded 20 years ago, the company has presented itself as a modern multi-channel retailer with an extensive range of bicycles, bicycle accessories and clothing.

“Mobility has changed significantly in recent years. Today, cycling has to meet new requirements, such as information processing and provision or entertainment. The use of smartphones while driving is therefore becoming more important every day. The BIKE & OUTDOOR COMPANY GmbH & Co. has recognized this very well and offers its customers a system with the AI cockpit from SMINNO that fits exactly into their concept - simple, self-explanatory and smart. We are very happy to work with such a strong sales partner, because access to the bicycle branch network enables us to address a new, large customer base," says Sohrab Noorzaie, SMINNO founder.

With the cleverly designed hardware CESAcruise S, SMINNO integrates the smartphone perfectly on the handlebars. Universal, sound-enhancing and simple - the holistic solution of hardware and software with an intelligent assistance system allows safe use of the smartphone while driving.

With its intuitive app CruiseUp, SMINNO offers a software solution that bundles various functions such as navigation, information and entertainment on one screen and can be safely operated via voice control.



About the BIKE & OUTDOOR COMPANY GmbH & Co. KG
BIKE & OUTDOOR COMPANY GmbH & Co. KG is a bicycle trading company founded in Hamburg in 1999. With a total of 33 B.O.C. and Bikemax branches, it operates the largest bicycle branch network in Germany. As a multi-channel retailer, the BIKE & OUTDOOR COMPANY also offers the option of ordering the range online at boc24.de. The company employs a total of more than 850 people throughout Germany.

About SMINNO Ltd
SMINNO stands for Smart Innovation and speaks for the goal of meeting today's requirements for stylish, modern and at the same time innovative, sustainable products. In 2016, the Kassel-based company was awarded the Hessen Champion title in the innovation category. The CESAcruise is considered a pioneer on the world market because it is the first hands-free device for a bicycle. With its products, SMINNO offers a solution that combines the advantages and functions of several devices and bundles them in a single product.

Company SMINNO GmbH:
Universitätsplatz 12
D-34127 Kassel
Phone: +49 (0)561 95379 717
Fax: +49 (0)561 95379716
Email: info@sminno.de
Website: www.sminno.de

Company B.O.C. – BIKE & OUTDOOR COMPANY GmbH & Co. KG:
Friedrich-Ebert-Damm 111 c
22047 Hamburg
Phone: +49 (0)40-20 20 97 97
Fax: +49 (0)40-20 20 97 99
Email: kundenservice@b-o-c.com
Website: https://www.boc24.de/